The stack
The tool stack
Every tool that defines GTM Operations, grouped by the job it does, with a line on what it is and when to reach for it. The the Essential tag marks the 6 tools most teams standardize on.
Enterprise CRM; deep customization, territory and approval logic.
Unified marketing/sales/service; fast time-to-value.
Forecasting, pipeline inspection, and revenue analytics.
Forecasting and pipeline management.
Forecasting layered on conversation data.
Captures and analyzes calls, emails, and meetings.
Conversation intelligence, part of ZoomInfo.
Sequences and deal management.
Cadences and pipeline workflow.
CPQ successor to Salesforce CPQ (end-of-sale).
CPQ and deal management.
Usage-based CPQ; common Salesforce CPQ alternative.
Salesforce-native matching and routing.
Inbound scheduling and routing.
Commission and comp plan management.
Incentive compensation management.
Commissions, native to Salesforce.
Visual analytics; drag-and-drop, Salesforce-owned.
Governed semantic layer (LookML) on live warehouse data.
DAX modeling; tight Excel/M365 integration.