GTM Engineering

Customer Support metrics

Support resolves customer issues and protects satisfaction. Their metrics balance speed, quality, and efficiency, and increasingly feed retention analysis.

01
First response time (FRT)
Time from ticket creation to first human response.
Benchmark Minutes for chat; hours for email (SLA-set)
The most visible responsiveness signal to customers.
02
Time to resolution
Time from ticket open to resolved.
Measures true problem-solving throughput, not just first-touch speed.
03
CSAT
Customer satisfaction score, usually post-ticket survey.
satisfied responses / total responses
Benchmark >90% is strong
Direct read on support quality per interaction.
04
First contact resolution (FCR)
Share of tickets resolved in one interaction.
Benchmark ~70–75% healthy
High FCR lowers cost and lifts satisfaction simultaneously.
05
Ticket volume / backlog
Open tickets and inflow rate.
Capacity signal; a rising backlog predicts SLA breaches.
06
CES (Customer Effort Score)
How much effort a customer expended to get resolution.
Effort predicts loyalty better than raw satisfaction in support contexts.